Nora Zuckerman, the show runner for Poker Face, which airs on the Peacock streaming service, tweeted this week, "You might ask who is still getting DVDs through Netflix, well. Many have spoken out about what Netflix's DVD service means to them. “I’d like to buy it… I wish Netflix would sell me that business instead of shutting it down.” Even Redbox recognizes this, as Bill Rouhana, the CEO of Chicken Soup for the Soul Entertainment, the owners of Redbox, told The Hollywood Reporter that he wanted to purchase Netflix’s DVD business. It's crushing though for film buffs who depend on it to dive deep into cinema's history. That shockingly low figure makes letting go of DVD rentals perfectly reasonable when simply looking at it from only a dollar and cents perspective. In 2021, DVDs only made up 0.6% of their revenue. Sure, from a business perspective, Netflix's decision makes sense. The same went for classic film and foreign film buffs.
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For example, you could be a slasher fan and rent every Halloween and Friday the 13th movie at Blockbuster over and over again, but with Netflix, you could dig into the smaller but just as important movies like Madman, The Burning, or Black Christmas. They allowed anyone to affordably and easily explore their film fandom in deeper ways. Netflix, however, had thousands of titles, from the newest releases, hard to find classics, and movies so rare most people had never heard of them. Blockbuster was sure to have about every popular movie you could think of, but what if you were looking for a hard to find horror movie or a foreign film? You could drive around to other video stores, even going to other cities if you were desperate enough, or you could browse Amazon and eBay, hoping to find some bootleg copy or one being sold for an astronomical amount. The other great thing about Netflix was how stacked their selection was. You could get one, two, or more at a time if you wanted and keep them as long as you wanted. If you wanted to rent a movie, but didn't have the time or energy to browse through Blockbuster, you could hop on Netflix's website, add movies to your queue, and within a day or two it would show up at your door. The internet was in its early days, and we were years away from streaming. In 1998, when Netflix first started their DVD mailing service, video stores were still very popular.
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